Perdoo

Growth Board Case Study

Overview

Perdoo is an innovative platform that empowers business owners to execute company strategy through the OKR methodology. It facilitates visualization and monitoring of departmental Key Performance Indicators (KPIs), supporting data-driven decision-making. With strategic OKR alignment and granular KPI monitoring, Perdoo enhances productivity, fosters growth, and optimizes performance.

Scope

User Research
UX Design
User testing
Data analysis

Team

Product Manager
3 Engineers
QA Engineer

Tools

Figma
Figma
Whimsical
Whimsical
Figjam
FigJam
Posthog
Posthog
Mixpanel
Mixpanel
Webflow
Intercom
Tailwind
Tailwind

Devilerables

Problem Statement
Wireframe
Prototype
Specification
Perdoo Growth Board final
Step 1 – Discovery phase
Based on user feedback, we've enhanced our app to better meet your needs. Now, you can conveniently organize Key Performance Indicators (KPIs) from different teams by pinning them in a dedicated section. We've also improved the target-setting feature, allowing you to set goals on a monthly, quarterly, or yearly basis. These updates aim to elevate the user experience and provide a more comprehensive platform for efficiently managing KPIs and setting targets.
Perdoo Feedback
Problem statement
Perdoo lacks centralized KPI tracking for different teams, hindering goal monitoring and alignment. Limited target-setting functionality restricts users’ ability to define varied timeframes. User feedback highlights the need for improvements to enhance functionality and flexibility in goal management.
Step 2 – Ideation & MVP
During the initial concept phase, we explored multiple versions to address the identified problem statement. We developed various mock-ups to visualize the list of Key Performance Indicators (KPIs) in conjunction with the corresponding months and targets.
Perdoo Growth Board low fidelityPerdoo Growth Board low fidelity
Through careful consideration and user feedback, we have determined the optimal structure for this feature and defined the Minimum Viable Product (MVP) accordingly. We decided which features to work on first using a RICE prioritization method. It helped us figure out what to deliver first and plan for future improvements. This way, we focused on the most important things first and set the stage for ongoing enhancements.
Step 3 – Prototyping
Using Figma, I developed a working prototype for user testing on volunteered participants. The high-fidelity version incorporates existing components and introduces new ones as necessary.
Perdoo growth board prototype
Step 4 – Validation
We conducted a series of user tests on the prototype, gathering valuable feedback to improve its usability. Based on the feedback received, we made necessary changes to achieve the most user-friendly and effective result.
Perdoo Growth Board validation call
In addition, we conducted internal design review meetings to gather technical and UX input from our team members. These collaborative sessions allowed us to leverage their expertise and insights to further enhance the design of our solution.
Perdoo Growth Board Feedback round
Final effect
From day one we've received a lot of positive feedback regarding the new way of organizing company KPIs as well as a new way of setting targets. We also drafted future iterations of the solution that potentially would improve usability and make it even more powerful.
+1k

Boards
Created

+5k

KPIs
added

8.2

NPS
score

20

Plan
Upgrades

We noticed that users loved the feature and they used it to aggregate their KPIs within the platform

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